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Hyundai And Nokia's Ozo Brought The Super Bowl To U.S. Service Members

Hyundai And Nokia's Ozo Brought The Super Bowl To U.S. Service Members

People around the world got an opportunity to see an historic Super Bowl with the New England Patriots overcoming a massive 3 – 28 deficit to tie the Falcons, head to the first Super Bowl overtime, and win it with Tom Brady taking the big game’s MVP honors. Those wanting a new experience are able to watch Super Bowl highlights through Livelike’s virtual private suite, but Hyundai used 360-degree video to bring the big game to United States service members in an immersive way.

Throughout the Super Bowl, as usual, there were a multitude of humorous and inspiring commercials, though not much VR was represented. One exception is an ad for the 24: Legacy VR experience, which is a prequel connected to the new season premiering after the game.

Also, at the end of the game, Hyundai aired a video showing how they brought the Super Bowl to U.S. service members in Zagan, Poland. They sponsored a big screen for all the soldiers to view the game, but also had the unit choose three soldiers that would be able to experience it a different way. In private rooms, the service members had video projected all around them captured by a Nokia Ozo camera bringing them what looked like a view of the game along with their families in attendance live.

Hyundai used the Nokia OZO, a camera we’ve covered previously here on Upload, to capture the moment in 360 degrees.

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