One of the biggest companies in porn just got into VR [SFW]

Today Kink, one of the largest studios in the adult entertainment industry, announced a new virtual reality focused branch of it’s site, KinkVR.com, along with a plan to deliver free content through the end of the year.

Porn in VR isn’t anything new, earlier this year Naughty America began producing content for the new medium while startups and individuals like Ella Darling have been experimenting with adult content in it for even longer. But in line with the company’s philosophy, Kink is taking things to a new extreme with specialized content they say pushes “the limits of what VR can do.”

Read More: How to Hide Your Porn on Gear VR

“VR has the opportunity to change the adult industry,” says Michael Stabile, Kink’s Head of Media Relations,  “but even more so for BDSM and fetish content, which engages the viewer emotionally more than a traditional vanilla shoot would.” For example, Stabile says that VR allows viewers to really feel like they are “a part of the power dynamic,” something that wouldn’t be possible with the flatscreen medium. But it isn’t just about engaging viewers, it is about giving them a safe space to explore.

“In VR we are safe to explore new sexual fantasies,” says best-selling author and erotic photographer, Natacha Merritt. “It allows you to explore things you might not feel comfortable exploring in reality.”

There’s no denying the historical impact the adult industry has had on the mainstream adoption of technology. In the 70’s, when home video technology began to finally reach consumers, porn was the first thing they turned to, accounting for over 75% of tapes sold in 1978. It then later helped VHS win the format war over Betamax when the Sony-backed technology choose not to support pornographic material on their format (a lesson that Oculus has appeared to take heed of, even if they won’t let it into the store). When the Internet and E-Commerce began to take off in the 90’s it was porn, not retailers, who led the way.

The point is porn might bring a lot of people to VR and help drive the technology into the mainstream, which ultimately is a good thing.

KinkVR.com debuts with four pieces of content which the company is giving away, with a new free shoot added every week between now and December 25th. From there Kink will “move from the theoretical to the actual, and begin production in earnest.” The content will be available for download for playback across all major VR headsets.