Blend Media is the curator one of the largest collections of 360-degree videos on Facebook, and is helping companies bring the ideas of brands and publishers to the 360-degree format. Blend told UploadVR they’ve completed a new round of funding and, by the looks of the companies that invested, they could end up tapping into that group of creators in the future.
We chatted with Blend Media CEO Damian Collier about the funding, the company’s direction, and more. Collier wouldn’t share specifics on projects they’ll be pushing, but he says their focus is to provide support to the large and growing number of 360-video creators that it represents globally, and also make 360-media marketing quick and easy for brands.
The funding round was led by executives including the co-founder and CEO of The LADBible Group and the co-founder and former President of Maker Studios. The LADBible Group and Maker Studios are both networks geared toward young creators, and the confidence of executives from such companies could pay dividends for Blend’s expansion and audience growth.
“‘Influencer marketing’ is a fast-growing and important part of today’s industry,” says Collier. “Since Blend’s goal is to provide 360 video solutions to the widest possible customer base, this is naturally important to us.”