As part of its “Great Performers” series The New York Times debuted a new AR article featuring Get Out actor Lakeith Stanfield performing a balancing act.
The AR content seems to work seamlessly on a recent iPhone or iPad with the NY Times app installed. Simply point the iPhone’s camera at the QR code on this page and it should prompt you to open the app and view the volumetric capture of Stanfield made at Microsoft’s mixed reality capture studios.
Previously, a NY Times Styles piece featuring model Ashley Graham included an AR portion to the report. According to a spokesperson, the news organization is planning more AR-based content in the future and they “hope to add Android support soon, when certain technology restrictions are ironed out.”
The key thing to note here is how easily this experience can be seen on so many iPhones and iPads worldwide. Turning a QR code into an AR experience is hardly new, but putting it so easily within the reach of millions of people is a step forward for phone-based AR’s visibility as a way of relaying information. An event in Los Angeles celebrating the Great Performers issue tonight will offer some folks the chance to see Stanfield nearly falling off the beam through the the see-through visor of a HoloLens headset.