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Eleven Eleven’s Breakthrough Approach to Immersive Storytelling
 
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Nike’s iPhone App Will Use AR To Fit Shoes With Sub-2mm Accuracy
 
Detective Pikachu Event Invades Mobile AR Game Pokemon Go
 
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Eleven Eleven’s Breakthrough Approach to Immersive Storytelling

Eleven Eleven is poised to offer audiences a thrilling immersive story that takes place over an eleven minute and eleven second countdown to an extinction level [...]

 
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1

DigiLens Raises $50 Million To Develop Cheap AR Display Tech

DigiLens, a Sunnyvale, California-based startup developing displays for augmented reality (AR) devices, today announced that it’s closed a $50 million oversubscribed series [...]

 
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2

Minecraft Earth Is An All-New AR Game For Mobile

As last week’s tease basically confirmed, Microsoft has just announced a Minecraft AR game. It’s called Minecraft Earth and it’s free-to-play. It’s [...]

 
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3

ThinkReality A6 Is Lenovo’s New HoloLens And Magic Leap Competitor

One has to admire Lenovo’s determination in both the AR and VR markets. Since late 2017 the company has launched a Windows VR headset, standalone Google Daydream [...]

 
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1

Nike’s iPhone App Will Use AR To Fit Shoes With Sub-2mm Accuracy

If you’ve ever tried to use augmented reality tools built with Apple’s ARKit or Google’s ARCore to measure real-world objects, you know that you’ll be lucky to get within [...]

 
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Detective Pikachu Event Invades Mobile AR Game Pokemon Go

Detective Pikachu hits theaters this weekend and Niantic Labs are naturally launching a promotion in Pokemon Go to coincide with the film's release.
 
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Google Pixel Phones Get AR Maps First

Google is starting to roll out its augmented reality mapping features to its Pixel phones.

The feature should start going live today across the entire line of Pixel [...]

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