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Facebook Now Allows AR Ads Inside Your News Feed

Snap did it with Snapchat already, Facebook talked about doing it with its Messenger app shortly after that, so it should come as no surprise that now the dominant social [...]

 
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Snapchat Now Allows Advertisers To Sell To You Directly Inside The AR App

In Ready Player One the main villain wants to fill up to 80% of the users’ field of view with ads. While clearly an exaggeration, the question of how advertisers make [...]

 
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What Happens When You Can’t Look Away? How VR Developers Used Gaze Activated Technology To Captivate Comic-Con

A young woman runs up to the camera, frantic. She begs the viewer not to look away from her, to steady their eyes — but then, in the corner, a flash. And then another one, [...]

 
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SDCC 2017: Piloting A Spinner In Blade Runner 2049’s Replicant Pursuit

Gear VR owners only have to wait until tomorrow (July 21) to try the Replicant Pursuit tie in for the upcoming Blade Runner 2049 film, but we got an early sneak peak at [...]

 
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Unity Is Creating VR Ads For A New Film In The Saw Horror Franchise

Various industries are regularly embracing VR’s potential to expand their business and film has been heavily active in a variety of ways. In addition to several [...]

 
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Vertebrae Releases New SDK for Advertisers

Monetization is high on the list of priorities for VR. While tech companies and brands have started investing more in content creation, making money from that content [...]

 
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Disney Backed Jaunt And OmniVirt Are Partnering To Put More Ads Into VR

Virtual reality is here to stay but, at this point, it’s still trying to figure out exactly how to generate revenue. One tried and true method in Silicon Valley for [...]

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