VR video games are some of the most immersive, visceral experiences to date. Travelling to fantastic worlds, going brain-to-rotting-noggin’ with zombie hordes and throwing [...]
Many concept vehicles over the years have teased the idea of utilizing augmented reality in the windshields, glass dashboard panels, and even side windows. When it comes to [...]
Back in 2012, the world was introduced to the idea of augmented reality by the way a hologram of the long deceased Hip Hop artist Tupac. While the idea was not quite a [...]
As this week is the 2016 International LA Autoshow and there will be numerous car launches and announcements, it comes as no surprise that Jaguar is launching a new car. [...]
Never mind mixed reality filming and traditional trailers; Sony’s Hong Kong division has nailed how to advertise VR, and it can prove it to you.
Oculus may not be adding adverts to the Rift directly any time soon, but that’s not stopping other companies from doing it themselves.
A new company named [...]