As 360-degree and virtual content grows, many entities are attempting to gain a foothold on either the content creation aspect or the side that provides the hardware and software for such creation. Digital Domain is a creative force in media that specializes in transportive content and they consider themselves one of the pioneers when it comes to 360-degree live streaming. Including a new spherical camera, new production tools, and a cloud-based distribution system, Digital Domain is aggressively tackling virtual broadcasting.
“VR experiences can transport audiences to new levels of engagement,” says Digital Domain’s Executive Director and North American CEO Amit Chopra in a press release for the announcement. “But the process can be a challenge for brands entering this new realm. We’ve made it much easier for our clients and partners by introducing a comprehensive suite of VR broadcast solutions that not only opens their eyes to what is possible but also dramatically reduces the production time and expense involved in bringing new VR content to consumers.”
Part of the introduced suite is a portable 360-degree camera capable of 4k, 60fps video capture. In addition to its compact size, it operates via a single cable for power and data which enhances the efficiency of any crew equipped with it. It comes with integrated 360-degree audio and is weather resistant for recording sessions featuring less than desirable shooting conditions.
“After a year in development and working with our partners and customers, the platform is now battle tested, scalable to millions of viewers and has reliably powered some of the most popular VR destinations and events on the market,” says Dhruv Gupta, Vice President of VR Platform and Apps for Digital Domain. Alongside the camera, Digital Domain is also adding to its VR production capacities with techniques that blend graphics from various sources without distortion in the 360 sphere and advanced tools like multi-camera streams. To round it out, they’re also allowing easier distribution of this new content across all popular VR headsets (including customizable apps) via a new cloud-based distribution system. With this new additions, Digital Domain looks to continue pushing the envelope and opening up the door to more creators interested in the VR platform.
