Today VR startup Dreamscape Immersive announced via TechCrunch that they’d secured a Series B funding round of $20 million, led by AMC. The company previously gained funding from the likes of Steven Spielberg, Warner Bros., MGM, IMAX, and 21st Century Fox.
Most people that take the time and energy to really try VR and give it a chance see the potential, but getting headsets onto the faces of users is the biggest hurdle still. VR devices are bulky, expensive, and hard to come by, but millions of people go to the movies, even if that industry is struggling.
The deal also includes a large partnership with AMC to bring their full-body capture technology for multiple simultaneous users to various theaters across both the United States and United Kingdom starting with up to six locations over the next year and a half. AMC is also investing into a content fund to help Dreamscape Immersive create original, exciting content for their location-based experience centers at theaters. These experiences will likely take the form of movie and IP tie-in content.
Virtual reality is the future of a lot of industries. We’re already seeing ways that it can be used to enhance and revolutionize video games, medical procedures, therapy, business training, long-distance communication, and so much more. And now it’s looking more and more like the Hollywood-fueled entertainment industry is next on that list.
What do you think of the deal? Let us know down in the comments below!