Snap did it with Snapchat already, Facebook talked about doing it with its Messenger app shortly after that, so it should come as no surprise that now the dominant social network is pushing AR ads to appear directly inside of a users’ news feed.
The feature is being rolled out slowly and selectively with a select group of advertisers such as Michael Kors, Sephora, Pottery Barn, Wayfair, and King’s Candy Crush. In the featured image above you can see an example of how you might see an ad on your news feed for a pair of sunglasses and when you tap the image your phone’s camera will immediately show you what you might look like wearing them.
“People traditionally have to go into stores to do this,” Ahmad-Taylor said at a New York City event this week, according to TechCrunch. “People still really love that experience, but they would like to try it at home” — so this “bridges the gap.”
Maybe I’m in the minority here, but I think this seems awesome. AR really has the potential to make advertising fun and not just purely intrusive, so I’m all for seeing how the technology can help marketers and advertisers innovate.