Google Glass Resurrected As New Enterprise Edition

by Jamie Feltham • July 18th, 2017

Google Glass might be considered a sort of precursor to everything we write about on UploadVR today. Long before Cardboard, Daydream, and Tango, Google aimed to give the world a normal pair of glasses that presented simple AR overlays; far more primitive than what we see now with Microsoft’s HoloLens, but still very promising. The device seemed doomed, though, when Google stopped producing its prototype Explorers kit in 2015. But Google Glass isn’t done; it lives again.

Glass was today reintroduced by Alphabet X, a ‘moonshot’ facility founded by Google, designed to create ambitious and ground-breaking devices. Rather than the consumer-facing lifestyle kit we originally knew it as, this iteration of Glass is intended for manufacturing, logistics, and other such uses. It’s thus been dubbed Glass Enterprise Edition.

As if from thin air a new Glass website has popped up listing partners such as DHL, Volkswagen (who recently committed to the incorporation of VR and AR tech), and even Samsung. Many of these companies have continued to use Glass even as the $1,500 Explorer Edition was removed from public sale, with Google promising fans that “the journey doesn’t end here.”

Glass’ AR images were simple 2D layers instead of virtual projections that understood the world around them. Nevertheless, it could supply essential data to assist you with various tasks.

The Enterprise Edition has been redesigned for a more comfortable fit than the previous model and is somewhat ruggedized to suit manual labor. It’s got increased power and battery life, too. Apparently, the device has helped doctors at Dignity Health reduce time spent on administration work by 33 percent, for example, thanks to an app that takes notes as they talk with patients. DHL, meanwhile, estimates its increased its supply chain efficiency by 15% by providing real time instructions to workers at its facilities.

“We first saw signs of Glass’ potential for businesses in the Glass Explorer days,” Jay Kothari, Project Lead on Glass, wrote in an announcement. “As we said when we graduated, we’d been seeing incredible developments with Glass in the workplace. Now the Glass product team is back at X, and we’ll be collaborating with the Google Cloud team and our partners to help customers across a variety of business sectors make the most of Glass.”

We’ll still likely never see Glass as a consumer product but, frankly, with Mixed Reality headsets on the horizon, the tech is already a little outdated.

  • Robbie Cartwright

    Interesting to see it back, to say the least. ^^

  • NooYawker

    They should have controlled expectations on their original and not give such a great preview of what it could do then deliver none of it. Let’s hope they’ve come a long way.

  • Duane Locsin

    “We’ll still likely never see Glass as a consumer product”
    Yeah we will, but most likely from Apple.

    Design when it comes to hardware is in their DNA, with a software ecosystem to boot, so it is a better bet that a glasses like design is more plausible then the crop of HMDs that are popping up.

    I don’t care for MS’s attempt at “mixed reality” hardware wise.

    MS has demonstrated and continues to demonstrate it really is only a software company, that relies on third party manufacturers to carry its software.
    Microsoft simply does not want to be in hardware because it conflicts with their DNA and either half assess it or goes the following route:

    The last actual hardware that is of success to Microsoft is the Xbox console (there were even rumblings to have that spun off to hardware manufacturers, while MS takes care of the Xbox OS).

    Surface products don’t count because they really are only ‘proofs of concepts’ for MS hardware partners to use (hence the less then forward features like proprietary power/data in light of ubiquitous USB-C, higher price tag in general and relatively quick abandonment of the product afterwards)

    • John O

      Even if that’s what their stated goal with the Surface line was, they really exist more as an answer to Apple’s “creative monopoly”. If anything I’d say they are better at hardware than they are software, which tends to be fairly rough around the edges.

      What do you mean by quick abandonment of the product? You can have the latest Windows 10 release on a first generation Surface Pro.

      • Duane Locsin

        “Apples creative monopoly”?

        If the Surface is a reaction or response to Apples hardware then it is an admittance that Apple hardware in particular the MacBook and iPhone line are the standard to beat, (reviews of ‘macbook’ like windows laptops often are compared against MacBooks), also if MS are better at hardware then software and it is rough around the edges; what does that say about them as a core software company?

        MS are not a hardware company and they have shown this:

        -Zune
        -Windows phones
        -Kinect

        What was the last hardware from MS that wasn’t abandoned, followed through and still exists today?

        MS cannot state enough they are software and may possibly transition ultimately to a service company~ Office 365, storage, Windows apps and software as a service.

        This is why I don’t place my bets with MS and their hololens, it is a standardization for other manufacturers to follow like the ‘Surface’ line.

        Manufacturers need to grow the balls to get off their dependency on Windows (or Google Android for that matter) and are better off with their own design minimum standards and software like HTC and their Vive.

        Apple no doubt is not constrained by a hardware and software dependency from another company and most likely set the standards again with AR.

        I am not hating on MS or other manufacturers for the sake of hating, but I actually think MS’s platform and manufacturers dependence on it is more a hindrence to innovation.

  • wheeler

    Still makes you look like a borg/asshole.

    Less of an issue with enterprise use, but IMO one of the biggest impediments to always-on AR glasses taking off will be the almost irresistible temptation to conspicuously brand them. They just need to look like plain glasses. Everything else says “hey look at me, I’m an asshole/tool”

    • why don’t you then go complain to google headquarters and tell them to hire you because you have all the answers…

    • D. S.

      None of the intended users of Glass Enterprise are wearing this for style points. They are using it to accomplish a professional function – design, project coordination, provide medical care.

      People don’t wear hard hats or carry stethoscopes because they are thinking “hey, look at me!”. They are tools of the profession. If you can’t see how AR glasses, however conspicuous they are, can enhance a professional function, then you’re missing the entire point of Enterprise and are far from the target user of the product.