HTC is doubling down on its efforts to make Vive the center of cultural VR experiences.
Today, the company is announcing Vive Arts, a new program designed to support VR experiences in the arts and culture space, expanding on its previous work with institutions like London’s Royal Academy of Arts and Taipei’s National Palace Museum.
For its first project under the Vive Arts banner, the company is partnering with London’s iconic Tate Modern art museum. Vive will provide a unique VR experience for the museum’s Modigliani exhibition, which celebrates Italian painter Amedeo Modigliani and opens on November 23rd. The experience will also be launching on Viveport to bring those that can’t reach the exhibition itself closer to it.
The partnership between the two was actually first announced back in June of this year. It immerses users in twentieth-century Paris and recreates aspects of the artist’s life during his time in the city. VR can have a profound impact on the way we interpret and experience art, and this is just one example of that.
HTC’s previous cultural projects, which also include collaborations with the French National Museum of Natural History in Paris, the Newseum in Washington D.C. and the Hermitage Museum in St. Petersburg, are retroactively being included under the Vive Arts banner.
It’s interesting to see HTC form a specific branch for its arts work; the company’s Vive Studios publishing arm has worked on a wide range of experiences from games to travel apps and educational pieces.