HTC Vive And More Invest $10.5 Million In VR Marketing Platform Immersv

by Jamie Feltham • August 18th, 2017

Immersv’s VR marketing platform has attracted the right kind of attention from investors.

The company behind the platform today announced that it had raised from $10.5 million in a Series A round of funding. The round included contributes from major VR players like HTC Vive, The Venture Reality Fund and Foundation Capital. Initial Capital, East Ventures, MCJ Co. Ltd., GREE, i-mobile, Metaps and Gigi Levy also contributed, and Rogers Venture Partners General Partner, Paul Sestili, and Gumi’s Founder and CEO, Hironao Kunimitsu, have joined Immersv’s Board of Director.

The money will go towards the growth of Immersvr’s tech, which incorporates 360 advertizing into VR experiences. We’ve previously reported on its use in successful free-to-play mobile VR apps, but the company has since worked with major brands like Nissan and Mountain Dew to execute campaigns. VR advertizing sounds pretty ideal for brands considering it’s hard for consumers to avoid. It also provides options for heat mapping, telling advertizers where users are looking the most, providing useable feedback.

Expect to see platforms like Immersv become much more prominent as VR grows in popularity, then.

What's your reaction?