People around the world got an opportunity to see an historic Super Bowl with the New England Patriots overcoming a massive 3 – 28 deficit to tie the Falcons, head to the first Super Bowl overtime, and win it with Tom Brady taking the big game’s MVP honors. Those wanting a new experience are able to watch Super Bowl highlights through Livelike’s virtual private suite, but Hyundai used 360-degree video to bring the big game to United States service members in an immersive way.
— Hyundai USA (@Hyundai) February 6, 2017
Throughout the Super Bowl, as usual, there were a multitude of humorous and inspiring commercials, though not much VR was represented. One exception is an ad for the 24: Legacy VR experience, which is a prequel connected to the new season premiering after the game.
Also, at the end of the game, Hyundai aired a video showing how they brought the Super Bowl to U.S. service members in Zagan, Poland. They sponsored a big screen for all the soldiers to view the game, but also had the unit choose three soldiers that would be able to experience it a different way. In private rooms, the service members had video projected all around them captured by a Nokia Ozo camera bringing them what looked like a view of the game along with their families in attendance live.