The platform from the San Mateo, California-based company will now be expanded to include augmented reality and mixed-reality content, with the latter referring to content that combines various types of real, augmented, and virtual content.
Jaunt XR will be a white-label distribution platform, meaning big brands and media could adopt it to launch their own stores or web sites for mixed-reality content.
“The next generation of digital media is immersive and media companies and brands are embracing this evolution. The challenge for these companies to meet the demand of the market has been in the ability to distribute in their own channels,” said Jaunt CEO George Kliavkoff, in a statement. “Jaunt has deep experience with immersive media and we are unique in being a cross-platform provider that has perfected the creation and distribution of immersive content. Now we’ve decided to bring these tools to market to help our partners with scalable immersive solutions.”
Along with the debut of the platform, Medical Realities — the company behind the world’s first live 360-degree operation, performed on a cancer patient at the Royal London Hospital — has adopted Jaunt’s technology to work with its surgical training app.
“The evolution of the Medical Realities app has been an important part of the overall expansion of our brand,” said Steve Dann, Medical Realities CEO, in a statement. “Working with Jaunt has allowed us to enhance our customer experience and expand our distribution across platforms. We are very excited about the opportunities before us.”
Another company, vTime, is using Jaunt XR to develop co-watching experiences on its VR social network.
“In Jaunt, with their immersive technology, we’ve found the perfect partner to help us towards our vision of delivering the very best sociable experiences for our users to enjoy with friends, family and others, anywhere in the world,” said Clemens Wangerin, managing director at vTime, in a statement. “Jaunt has huge credibility in immersive technology and is an obvious choice for this next stage of innovation for us.”
The Jaunt XR platform is a scalable solution for the distribution of all immersive content, including virtual reality video, interactive VR, branched storytelling narratives, augmented reality, and mixed reality.
The XR Platform allows customers to publish immersive content across all 360 social platforms, including Facebook 360, YouTube 360, and Twitter; native iOS and Android mobile apps; and all VR platforms and headsets. The new Jaunt XR platform also includes an end-to-end media manager built for immersive content. It supports 28 languages and has an intelligence suite that provides data and analytics specific to immersive content. The XR Platform uses cloud infrastructure that can be partitioned as needed for local regions.
In addition to providing partners with the XR Platform for the distribution of immersive content, the company just released their first six degrees of freedom (6DoF) mixed-reality experience, Free the Night, in partnership with Microsoft for Windows Mixed Reality. Jaunt’s own studio, Jaunt Studios, was nominated for two Emmy Awards, winning its first Emmy Award for the documentary film Collisions, directed by Lynette Wallworth. Jaunt Studios has produced more than 300 pieces of immersive content and has aggregated the largest library of immersive content, which the company licenses to distributors throughout the globe.
The Jaunt XR Platform is available now and will be one of the immersive technology company’s showcase pieces at CES 2018.
In 2017, Jaunt established Shanghai-based Jaunt China, a VR company formed in partnership with Shanghai Media Group (SMG) and China Media Capital (CMC).
Jaunt’s investors include The Walt Disney Company, Evolution Media Partners, CMC, Highland Capital Partners, Redpoint Ventures, SMG, Axel Springer, ProSiebenSat.1 SE, The Madison Square Garden Company, Google Ventures, Peter Gotcher, and Sky.
This post by Dean Takahashi originally appeared on VentureBeat.