Magic Leap is adding Axel Springer to its expansive list of investors.
The Berlin-based digital publishing agency today announced that is had invested an undisclosed sum in the augmented reality company. In a press release the company stated that was looking to “actively participate” in the development of technologies that “present journalistic content and classifieds in new formats and environments.”
Magic Leap is currently working on a pair of AR glasses that project virtual images into real-world environments, which could have plenty of potential applications in journalism, though we’re yet to see much of anything from the content side of the company so far.
Combined with investment from companies like Google, Qualcomm and Warner Bros, Magic Leap has raised nearly $2 billion over the past few years, a figure that has earned the company much attention since its reveal in 2014.
Late last year the company unveiled its first headset, the Magic Leap One, which will be shipping to developers this year. Specifics still remain unclear, but it appears the kit uses a handheld controller and companion device to deliver AR to users. A price and release date for the glasses has not yet been revealed.