Meta will have an ad promoting Quest VR headsets in the first quarter of Super Bowl 56.
Still mid-way into its rebrand of Facebook and Oculus, Meta posted as a teaser video (seen below) that seems to show a pizza restaurant named Questy’s set to a music track. The video’s description reads: “Pizza, games, and the galaxy’s most popular band. Questy’s is coming Feb 13.” A post on Adweek says Meta will premiere the full 60-second spot during Good Morning America on February 10, followed by an airing during the first quarter Super Bowl 56 with the Rams facing off against the Bengals.
‘Questy’ was the sidekick to Dr. 6DOF in Quest Day, Meta’s bizarre marketing/giveaway event that was hosted in December last year. Questy was a walking Quest 2 with a smiley face that you could also win plush versions of. The idea behind the ad for the Super Bowl is to showcase “Old Friends, New Fun” with a fictionalized hangout called “Quest’s” that’s been “re-created in virtual reality” as way to convey what Meta hopes people use Horizon Worlds for, the Adweek article suggests, with Questy’s supposedly a location that’s actually been built in Horizon Worlds.
We’ll be curious to compare the full ad in the Super Bowl then to the actual experience of visiting Questy’s on a current generation VR headset.
This post was substantially changed from its initial version with additional context about the upcoming Super Bowl ad.