Sports broadcasting has a consistent following that has turned the analysts into celebrities nearly on par with the athletes they cover and the different networks even compete with each other to have the absolute best cast of characters on tap for their matchups. Announced via press release, NextVR is about to add a new wrinkle to the equation: they’re is teaming up with the NFL to deliver post-game coverage and highlights in VR from three regular season games.
“Adding the NFL to our growing portfolio of content partnerships further validates our unmatched technology and our ability to deliver an incredible virtual reality experience to sports fans,” said NextVR Executive Chairman Brad Allen. “NFL fans are constantly craving more football and this partnership will meet this demand by delivering an unprecedented virtual reality experience to fans both in the U.S. and around the globe.”
The first bit of content will be available for download following the San Francisco 49ers vs Arizona Cardinals game on November 13th. The broadcast, recorded at the site of the game, will be hosted by professional broadcaster Danyelle Sargent and NFL veteran Ephraim Salaam as they offer expert analysis along with game highlights.
William Deng, director of media strategy and business development for the NFL, weighed in on the partnership by noting it’s a chance for the “NFL to continue experimenting with the capabilities and distribution of VR experiences.” Deng, and likely his colleagues as well, recognize that this move is a solid opportunity to get at the forefront of VR broadcast. “We’re excited to work with NextVR to bring this first-of-its-kind experience to our fans,” he states.
In addition to the highlights after the game on the 13th, users will be able to catch two more post-game experiences following the Chicago Bears at New York Giants game on Nov. 20 and the New York Giants at Cleveland Browns game on Nov. 27. You can view the content by downloading the NextVR app here.