Sporting and musical events are huge, engaging, and exciting pulls for audiences and the best seats at these events draw major price hikes. Now, though, front-row seats to those events may have legitimate competition by way of virtual reality.
NextVR is a well-known name when it comes to live broadcasting sporting events in virtual reality, for example having recently set a consistent VR stream schedule for the NBA, and now they’re moving to a different type of live event. NextVR will be partnering with Live Nation to broadcast a live performance by the artist and DJ collective Thievery Corporation as they perform in Atlanta, Georgia.
Live Nation is a live-event company based out of California. The company merged with Ticketmaster back in 2010 and signs artists to different deals as more of a promoter than an actual music label, while also being a hub for ticket purchases for a vast collection of venues. Coming during Thievery Corporation’s 20th-anniversary tour, NextVR will be providing the arguably definitive views of the show from front-row, behind the scenes, and even on stage.
Thievery Corporation produces a sound with a wealth of influences, from acid jazz to electronica, and comprises a DJ duo and collection of supporting artists. The live performance takes place in Atlanta, GA at the Tabernacle venue on Dec. 7th at 9pm EST, and it can be streamed in VR through the NextVR application available on Gear VR.
Depending on how well this partnership goes, Live Nation may have to introduce another section on their website catering to 360-degree media and virtual interaction with the concerts. The NBA and NFL have welcomed VR into their programs often by way of their cable subscription services, so it looks like there’s enough of an impact to continue including it in future plans. Maybe we’ll start to see VR ticket packages for the definitive view of these events.
