Multi-Year Broadcast Deal Between FOX Sports and NextVR Kicks Off With Daytona 500
NextVR and FOX Sports are entering into a multi-year broadcasting deal. The freshly inked agreement allows NextVR to share the broadcasting rights of major sporting events in the FOX Sports stable for the next five years. The first event to take advantage of this partnership will be the Daytona 500, broadcast on both FOX and in the NextVR app on Gear VR on February 21 at 1 p.m. EST.
In a press release sent out by the two companies, the nuts and bolts of the Daytona broadcast are explained:
Racing enthusiasts who experience FOX Sports coverage of the DAYTONA 500 in virtual reality will feel as if they are watching the race amongst the fans at the track. The immersive, high-definition virtual reality broadcast will bring fans to the starting line, the middle of the infield and with team racing crews as they change tires on pit row. The live virtual stream includes audio commentary and graphics highlighting the race leaders.
FOX Sports and NextVR tested their relationship with broadcasts such as last month’s Premier Boxing Championship, The U.S. Open Golf Championship and Auto Club 4oo NASCAR Race.
Updates to come.