What’s up jabronis. Welcome to a brand new episode of Project Badass. The pyrotechnics (bug bomb) are set, the speedway (cardboard ramp) is secure and, most importantly, your helmet (forgot) and safety gear (nope) are on. Totally, and completely, badass, courtesy of Always Sunny in Philadelphia. (NSFW content including foul language and a dancing stripper found below.)
Oh hey! You survived…didn’t look like that would be the case for a while there. Well good! Let me explain what just happened to you.
What you just experienced is a 360 video produced by Jaunt and FX featuring the cast of the highly-successful comedy show: It’s Always Sunny in Philadelphia. Always Sunny follows the exploits of four Philly friends who own a bar called Paddy’s Pub. A combination of narcissism, anti-social tendencies, borderline sociopathy ,and an unlimited amount of cash from the bar’s benefactor Frank (Danny DeVito) consistently lead the gang into hilariously convoluted schemes.
For a show that’s featured such memorable moments as gallons of vomited blood, man-cheetahs, and an increasingly mutilated homeless priest, it was anyone’s guess how the network would tackle the gang’s first 360 video. It opted to go with Project Badass, a send-up of 90s backyard stunt tapes that Mac (AKA the Sheriff of Paddy’s) puts together when he’s not giving out ocular pat downs and cultivating a Patrick Swayze in Roadhouse atmosphere of danger.
Here’s one of the show’s references to the Project Badass concept previously:
This 360 installment of Project Badass puts you in a starring role. It was co-produced by Jaunt — a 360 company with notable investment from major media players like Disney.
The video can be viewed on any VR compatible device including the HTC Vive, Oculus Rift, Samsung Gear VR, PlayStation VR and Google Daydream. It can also be experienced without a headset either in a browser or on a smartphone.
360 videos are becoming an increasingly more prominent method for major brands to interact with their audience. This video is free to all customers and represents a good omen for the immersive industry. If serious content creators like FX are excited enough about VR to leverage their most notable IP, then the sky is the limit for what we could see next.
Let’s just hope whatever it is that it’s totally, and completely, badass.
