The marketing for the March 29 theatrical release of Steven Spielberg’s Ready Player One is kicking into high gear, and folks in the Los Angeles area will have a chance to explore a “hyper-sharable maze in the heart of Hollywood designed for all ages to escape the Real World and explore the OASIS in search of three hidden keys.”
Admission is free to The Ready Player One Challenge beginning March 18, and you can try to reserve a time on the challenge website. It’ll be open daily March 19 to April 1 from 11 am to 11 pm.
Here’s what to expect:
An experiential, hyper-sharable maze in the heart of Hollywood designed for all ages to escape the Real World and explore the OASIS in search of three hidden keys. This choose-your-own-adventure experience gives fans total control to enjoy and interact with: A/V installations, interactive displays, nostalgic gaming stations, beautifully re-created “set” environments, immersive in-world moments, live actors, authentic film props, and early access to film content, all enhanced by character audio/video, a film-inspired playlist and a pop-up shop, powered by Hot Topic.