Report: Magic Leap To Cost Between $1,500 And $2,000, Limited Shipping Soon

by Jamie Feltham • September 14th, 2017

The mysterious Magic Leap may finally be shipping soon, albeit in an extremely limited and expensive form.

Bloomberg cites sources familiar with the matter in saying that the augmented reality company is planning to ship out its first device to a “small group of users” within the next six months, and it will cost between $1,500 and $2,000. Whether this will be the first truly consumer-ready version of the device and how people will be able to get their hands on it remains to be seen, but it’s said to be smaller than the Oculus Rift and requires users to carry another device around the size of a phone for wireless processing and information delivery.

The report also states that investment company Temasek Holdings Pte. is considering contributing to a new financing round of more than $500 million for the company. If true, that would value Magic Leap at close to $6 billion following previous investment rounds.

For context, the developer edition of Microsoft’s HoloLens costs $3,000. Magic Leap is thought to offer a similar experience to HoloLens, projecting virtual objects into the real world, but how it stacks up to that experience remains to be seen.

Recently we found a Magic Leap patent that revealed a pair of glasses, though the company stated that this was not the final product. It’s been a long road to actually learning anything about Magic Leap; will the curtain finally be lifted within the next few months?

What's your reaction?
  • ipollute

    Lol. Let me know when this kids toy is less than $200.00

    • Xilence

      You’ll have to wait anywhere from 5 to t10 years then. And I’m 99% sure it’d be more than a kid’s toy. They’re showing off children’s uses to give a sense of wonder and imagination.

      • ipollute

        That’s all fine and dandy, but you do realize you can give children the same “sense of wonder and imagination”, with Legos. The reality is that if this is intended for little kids (as it’s being marketed), the majority of kids will use it a few times, then it will sit in a corner collecting dust. There are a handful of kids that will be enthralled with this Technology, but it isn’t worth a semesters worth of education money. Price is too steep and the vast majority will not pay more than 200 bucks, case in point, VR.

        • Xron

          People pay 1k for iphone x, so there will be enough people who will pay for it, trust me. Especially people working for big corporations. Ofcourse if ML will create something that they can use in their work.

          • ipollute

            Did you really just compare an every day use device to a toy? I’m done.

          • Xilence

            You misunderstand. This isn’t meant to be a toy. It’s meant to replace the smartphone slowly but surely.

        • Xilence

          VR is going mainstream and is more than made for adults. VR: Micorosft MR = the mass market release. Furthermore, you ignored entirely that I said it’s not *just* for kids, it’s for everyone. They’re just marketing to help us feel a sense of wonder and imagination that we might have once had as children. This is definitely for the mass market. If it’s priced like a smartphone, then we have something amazing on our hands.

          This price $1.5 – $2k is not the consumer price. These are dev kits.

          • ipollute

            Yes vr is going mainstream, now that the price has been reduced and it’s still not selling as fast at the moment. The price point for an entertainment device needs to be lower. For consumers like me that have the extra cash, sure we can afford 1000 bucks for the VR experience. But the reality no one else in my family owns a vr system. And I’d wager that it’s like that for the majority of VR consumers.

          • Xilence

            Microsoft is aiming to change that. With so many vendors launching they want to make VR a household thing. With Samsung stepping up VR alongside Google and now Apple (possibly) then we are primed to see another boom in adoption.

        • dk


          • Get Schwifty!

            He’s ultimately correct….

          • dk


  • NooYawker

    “For context, the developer edition of Microsoft’s HoloLens costs $3,000”
    The real difference is hololens exists, Magic Leap has yet to prove they have any product at all. Announcements means nothing.

  • cactus

    Magic leap, Project Tango, ARcore (…and Google glass).
    Google AR-ish have more projects on run than users.
    I’m wondering if they really have a vision, some clear long term plans, or if they are just try blind different approach and see how they goes.

  • daveinpublic

    They are becoming irrelevant. All of their promises leading to nothing resulted in slipping out of people’s memory. At this point, they would have to release the Star Wars holographic device to meet the original hype and ensuing dissapointments. Something tells me they don’t have much to offer beyond what Oculus, etc. are doing. If that. It requires a wired device in your pocket? What is this, the Whisper 2000? The whole point of Magic Leap was to become a billion dollar company, they accomplished that, and now they don’t have any other goals left to achieve. Their founder essentially stole a millions and gets to walk around as though he’s not a criminal.

  • Fear Monkey

    I hope it’s better than Hololens, which honestly didnt really impress me that much. The extremely narrow and small view ruined it for me, while PSVR wowed me.

  • Wow! and according to that picture it’s invisible…

    • Get Schwifty!

      *ahem* Are you implying that Magic Leap’s marketing is anything less than an honest display of the products features? Clearly its from the view of the 3rd person observer wearing the headset/glasses… or what ever they are supposed to be these days… maybe solar powered contact lens with built-in projectors… who knows…

      • Ah ok, I get it, the Childs toy is looking at the person wearing the magic leap thing and the little girl is NOT looking at the ballerina. Got it 😉

  • TheObserver

    We have many non-believers here. “I’ll believe when I see”. Magic leap is an idea. A dream coming to reality. I wild childhood fantasy manifestation. You have to feel the urge deep in your heart and the perfect product will come to life at the right time. Have patience you blasphemers and prepare your wallets 😀

    • Get Schwifty!

      This guy gets it…

  • notes

    I am not a VR/AR developer or gamer, just looked them up after news of their newest fundraising… just my 2 cents on this is : 1. it sounds like they have a product problem in the sense that it apparently does not do what the PR says it does. and 2. WHO is going to spend 2k on something as experimental as this? Especially when APPLE has entered this space. You know, Apple the one tech company that delivers on high end devices…I mean an Iphone…is arguably one’s most necessary and important possession.

    This thing does not actually exist at this point. It’s at best, an overpriced toy. Now if this REALLY works wonders people will pay for it, some people will – 2k is NOT mass market by any stretch of the imagination – but if there is ANYTHING amiss it will flop very very hard. t has to work on so many levels, hardware, hardware design and backend, and it needs developers, interesting content and users…plus they have microsoft, Apple and others to deal with … that’s A LOT!!!

    Hype and high expectations are problematic because if there is any disappointment, momentum will be very hard to regain for any company.

  • Magic Leap has always used some type of imagery showing kids or kid like images in its demonstration. With demo videos mainly showing artwork from Weta and Star wars. This is more about Abovitz vision which is very childlike, instead of a more pragmatic and financially more lucrative professional markets Microsoft has pursued in its use of the Hololens and its already available development tools. Yes, the Magic Leap could also be used in similar circumstances, but as far as I know, they have not released an SDK or API, or plug-ins for Unity/Unreal that would allow developers to create content for it. In fact, Rony would rather spend money on hiring CGI companies and licensing Star Wars IP, to work with developers privately to keep the software development in house. In the end Abovitz is a cheap imitation of Steve Jobs (not a fan of either) who is trying to create the “Apple” of mixed reality. It is ironic that Apple may have already won this game too.

    One more thing, this company is sexist and and has several lawsuits fined against them for discrimination.