Today, Sony Pictures is bringing the wall-crawling heroics of Spider-Man to modern mobile devices around the world in a free web AR experience. In collaboration with 8th Wall, Trigger, and Amazon Web Services, the Spider-Verse Web AR Experience lets users interact with Spider-Man in AR, take pictures, and share them to social media. Since it’s all web-based (multiple puns intended throughout this article) no downloads are needed.
As you can assume from the name, the Spider-Verse Web AR Experience is based on the upcoming animated film, Spider-Man: Into the Spider-Verse, in which the young Miles Morales version of the web-slinger meets Peter Parker, Spider-Gwen, and multiple other incarnations of the titular hero.
“The Spider-Verse Web AR Experience demonstrates how established brands can dramatically enrich their customer experiences and better engage with their fans,” said Erik Murphy- Chutorian, CEO at 8th Wall in a prepared statement. “Augmented reality allows consumers to dive deeper into the worlds of their favorite products and characters. Sony Pictures has deepened and enriched the Spider-Man experience with the innovative work they’ve produced with Trigger and 8th Wall, and powered by AWS. It’s the perfect example of how AR for the web is the best new medium for brands to make their content come to life while increasing the accessibility and interactivity of their stories.”
It’s a simple promotional app designed to garner buzz and excitement for the film and that’s about it. Functionally it works pretty much just like Google’s ARCore Playground features on the Pixel line of smartphones. You can see an image of Spider-Man standing in the hallway of my home up above.
To check out the feature for yourself, visit this official website from a smartphone, tablet, or other mobile-based device with a camera. Into The Spider-Verse opens in theaters on December 14th.