In Ready Player One the main villain wants to fill up to 80% of the users’ field of view with ads. While clearly an exaggeration, the question of how advertisers make [...]
Payscout has launched an application that enables easy payments inside virtual reality experiences.
At the Money20/20 conference in Copenhagen, [...]
Many concept vehicles over the years have teased the idea of utilizing augmented reality in the windshields, glass dashboard panels, and even side windows. When it comes to [...]
Growing up, my family and I loved watching the Super Bowl. This had nothing to do with football. Our reasoning was two-fold: 1.Sandwiches 2. Commercials.
On the [...]
Making money in virtual reality isn’t easy in these early days of the medium. But Immersv, which has built a VR marketing platform, has some promising early results that [...]
Virtual reality and advertising, it is nothing new. Ever since virtual reality started becoming a buzz worthy topic again, marketers and advertisers have been salivating [...]