In August 2016 IMAX Chief B.D. Officer Rob Lister revealed an exciting forecast for the company’s VR plans. He envisioned a world in which the latest blockbusters [...]
Almost a year ago to the day it opened, IMAX is closing down its only European VR center.
The UK-based center in Manchester’s Trafford Odeon cinema has now [...]
IMAX’s latest VR center just opened in New York, just in time for Star Wars fans to jump into their favorite universe.
The New York center is located at the [...]
VR is struggling to explain itself to consumers and the price for the most immersive experience is still relatively high for many consumers. One of the ways to get around [...]
Virtual reality has always been a tough sell. Not because people didn’t want it of course. As long as the experience was safe and the risk of motion sickness was low, most [...]
Back in January IMAX opened the doors to its first pilot center for its location-based VR initiative. When we tried it for ourselves, we were curious as to what kind of a [...]