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Anonymous Sources Say Apple Wants To Evolve With AR

Industry professionals and tech enthusiasts always keep their ears to the pavement for any potential ripples from one of the big companies and even the smallest drop from [...]

 
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7

Apple CEO Tim Cook Thinks AR Could Have As Big An Audience As iPhone

Apple CEO Tim Cook’s interest in augmented reality is well documented, and his confidence in it seems to have only grown over the past few months.

On a recent [...]

 
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8

Apple’s Tim Cook Sees Opportunity In AR, But It ‘Will Take Some Time To Get Right’

As the virtual reality industry makes its way through this highly important first year of commercial availability for its flagship headsets, it is being bolstered by most [...]

 
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12

Apple’s Tim Cook On Augmented Reality: ‘It Will Be Huge’

During an earnings call with investors, Apple Inc.’s CEO Tim Cook hopped on the line to discuss the state of his company. The bulk of the call involved Cook lauding [...]

 
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Apple is Playing The Long Game With VR – And It May Work

A lot of VR fans may be focused on the big guns, like the HTC Vive, Oculus Rift, and Playstation VR, but the real pioneer in marketing virtual and augmented reality to the [...]

 
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0

Report: Apple Building Secret VR/AR Team, Prototyping Headsets

Apple is actively growing a secret team building VR and AR headsets, reports The Financial Times. If true, the article represents the most substantive example yet of [...]

 
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Apple’s Tim Cook on VR: “I don’t think it’s a niche. It’s really cool…”

Apple CEO Tim Cook answered a question related to virtual reality in the company’s quarterly earnings call, offering what is the clearest indication yet the iPhone [...]

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