When you work with an emerging technology like virtual reality, one of the hardest parts is just explaining what you do. The average person struggles to understand the technology itself, let alone the disruptive potential of your VR startup.
But being able to explain what your company does and what value it brings to the world is crucial to your long-term success. If you want to get journalists, investors, potential customers, and partners on your side, you need to be able to tell your company’s story.
Eve Weston — journalist, content creator, and storyteller extraordinaire — will be providing an in-depth seminar on the best ways for virtual reality entrepreneurs to tell their stories. Over the course of the class, she’ll cover essential topics including:
- What makes a good story
- Tailoring your story for investors, potential hires, clients, and the media
- How to explain the VR industry and where your company fits within it
- How to write a good press release
- The art of the elevator pitch
You’ll walk away from this seminar not only with a deep understanding of how to tell your company’s story to different stakeholders, but also with:
- The story of your company
- A well-crafted press release
- The perfect elevator pitch
To ensure that every company receives hands-on instruction, we’re limiting this seminar to only 8 companies. Each company may bring up three team members per ticket.
So join us for this exciting opportunity to make your story — and the story of your VR startup — heard!
Eve Weston is a versatile writer and storyteller with over a decade of professional experience. Eve has written extensively about VR for The New York Post and Ms. Magazine and won awards for her work for LA Weekly. Eve is currently developing a VR narrative comedy series and producing a social VR experience on AltSpace. In addition to having taught several sessions of “Writing the TV Spec Script” for respected journalism website Mediabistro.com, Eve is a consultant for StoryCrafters Consulting, where she helps MBA candidates hone their story to gain acceptance to the world’s best business schools. Eve regularly freelances for executives speaking at TEDx and to Fortune 500 companies. She has a bachelor’s degree from Princeton University in classics and linguistics and an MFA in screenwriting from USC.