Michael Bay’s Transformers movies are known for their state of the art CGI technology (if not first-rate storytelling), but this new tie-in app utilizes a different kind of tech; augmented reality.
Paramount this month launched a free AR experience for iOS to celebrate the release of Transformers: The Last Knight in 4K. Created by Viacom next and based on Apple’s ARKit, the app allows you to control yellow Autobot, Bumblebee. Hold your iPhone or iPad up towards the real world, load up the app and, boom, he’ll appear right in front of your eyes (so long as your eyes are looking at the screen).
The app is free to download until February 20th 2018.
So, basically, you can fully expect AR to get the same kind of promotional tie-ins that the VR industry has been getting for the past few years. These pieces are usually very short and offer only a slice of the kind of experiences franchise fans dream of. We’re not sure if this app belongs in that category of if it’s a little more significant.
It’s not the first time we’ve seen the robots in disguise turn to these new technologies; earlier in the year we reported on the launch of an entire Transformers-themed center in Shanghai that features both VR and AR.