Vive’s New Promo Shows The World VR Could Make

by Jamie Feltham • April 4th, 2017

With Vive’s anniversary coming up, HTC China has revealed a new advert for its VR headset, and it’s notable for focusing on practically every use of the tech outside of games.

Sure, entertainment gets a little time in the spotlight in the video below, but the promo is far more concerned with other use cases for VR. In its opening moments we see an elderly man travel across the globe to greet his family before two doctors meet up in VR to discuss work together. Later on a child uses VR to learn about the universe. Granted VR isn’t yet at the level the footage suggests, but it’s very much a clip of what HTC sees Vive doing for the world beyond the many games available today, and a good reminder of VR’s potential to impact every single one of us.

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What's your reaction?
  • Fluff, fluff + fluff… as all marketing stuff 🙂

  • Doctor Bambi

    I find it really interesting they took the focus off the headset itself and instead showed all of the incredible things you can do inside of it. That could end up being a good hook for the more main stream market as the headset can be off-putting for various reasons. But by shifting the focus to you directly interacting with content, it does seem to give a much better sense of how you’ll feel while in VR.

    • Rick Pearce

      Thanks for your comment and that’s exactly the way we approached it when we made it. I think HTC know that we need to grow VR outside of what brand you buy like what phone you have and turn it more into what experience you want regardless what hardware you have.

  • Thibault Molleman

    Video not working on mobile

  • Onyx Blue

    VIVE! = awesome

  • Onyx Blue