Edmonton-based virtual reality developer Serious Labs announced they have received $5 million in series A funding from United Rentals and Brick and Mortar Ventures.
Serious Labs develops VR training simulators for the heavy construction industry. The company’s website currently advertises VR simulations for cranes, aerial work platforms, and snubbing. The company also offers non-VR training applications and simulations workers can use on a phone, tablet, or laptop.
Serious Labs previously assisted United Rentals with a more traditional blended simulator, which included a VR display and physical control panels.
In addition to the $5 million in VC funding, Serious Labs announced they have secured over $3.5 million in VR contracts. The money will be used to further develop Serious Lab’s VR simulators, including forklifts, backhoes, and skid steers.