We’ve seen the future: Holograms, avatars and sci-fi like gesture based interfaces are all poised to trigger a real feeling. How you work, shop, and play are all being transformed by VR and AR. With technology hubs around the world now supporting VR/AR seemingly en masse, the way we communicate and consume data is migrating towards VR/AR. Who wouldn’t want an easier more fun way to do your daily tasks.
For enterprise and education, this not only means assimilating new information but also facilitating this information for your organizational needs. Being able to adopt the technology and smartly execute it will separate the winners from everybody else. Retailers who are contextually relevant will swipe up for sales, while enterprise companies that leverage VR/AR and AI will markedly bolster their offerings. So how do I get started, what can my company do now to stay current with the technology? The VR/AR Association (VRARA) provides training, creates industry standards, and most importantly connects companies, brands and developers.
VRARA is an international organization designed to foster collaboration between innovative companies and people in the VR and AR ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies. With 500% year-over-year growth, the VRARA has approx 4000 companies, brands, and developers registered — you get access to the largest ecosystem in the industry. Likewise, with constantly evolving technology in the ecosystem; the VRARA Industry Committee’s are helping define and solidify standards and best practices across multiple verticals.
Continuing with growth trajectory of the industry and requests of the member base, VRARA recently announced its hosting the VR/AR Global Summit in Vancouver, taking place September 21-22, 2018. With VRARA’s industry events, conferences, and symposiums; the organization helps with providing an exclusive platform to spotlight visibility on players in the space and new developments for future growth.
Schell Games, Dwayne Waite, agrees, “Joining the VRARA supports our emphasis of maintaining the studio’s VR/AR momentum and we believe that joining the VRARA will increase the studio’s visibility as a primary player in the VR/AR environment.”
“As a leading manufacturer of AR smart glasses, we want to be deeply involved in VR/AR socialization and education across industries and verticals, which the VRARA facilitates through speaking engagements, conferences, and other events and activities.” Leon Laroue, Epson
“VRARA has managed to gather the key players in the space, to foster collaboration and make sure the important discussions which need to happen to push the ecosystem forward are indeed happening.” Alban Denoyel Co-founder & CEO, at Sketchfab
“VRARA is a wonderful organization with a clear mission. We believe there are a lot of standards that still need to be developed in order to help increase adoption of VR AR technology. That’s one of the main reasons we joined VRARA; By being a part of these conversations and helping build these standards, Overstock can continue to give customers the best possible shopping experience.” Overstock.com
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This is sponsored content which has been provided by The VR/AR Association.
