We’ve seen 360-degree media permeate into various entertainment mediums and industries. Companies use them for marketing and promotion, documentary creators are testing it out, and even news networks have gravitated to the format for new ways of reporting. We recently wrote about 20th Century Fox partnering with Felix & Paul for 360-degree and VR content for the film studio’s properties, but we also reported on the reality that 360-degree media still has a long way to becoming a media standard. One barrier to that transition is the frequency that users come across the media format. Being available on YouTube certainly pays dividends, but embedding and creating it on different content management systems and web pages will help to expose audiences, and WordPress is taking a significant step forward.
Announced on its blog, WordPress is now allowing users to create and publish 360-degree video and photos on any WordPress.com websites. The move is an effort to make the process as easy as adding text or photos and the examples they include in the blog post work well and look clean. The examples include standard 360-degree video and even some panoramas that embed and operate smoothly. Such a move will inspire more to include the media on their sites from here on and may even motivate some to create WordPress sites specifically focused on collecting and creating 360-degree footage.