Xing Dev On Poor Sales: ‘We Are Depending On PlayStation Launch To Be Successful’

by Jamie Feltham • January 25th, 2018

The developer of visually enticing VR adventure game, Xing: The Land Beyond, is placing all its hopes on the upcoming PlayStation 4 and PlayStation VR (PSVR) release after disappointing PC sales.

Developed by indie studio White Lotus Interactive with help from $30,100 raised via Kickstarter all the way back in 2013, Xing is a first-person game with both VR and standard display support that was long watched by the VR community (the Oculus Rift DK1 was the only known headset during the early 2013 campaign). After years of development, the game finally made it to Steam and the Oculus Store on September 21st 2017. However, in a recent update, the team spoke candidly about the game’s lackluster performance.

“To be honest, our sales haven’t been great,” Koriel Venus Kruer from White Lotus wrote, “despite the praise we’ve received from most of the people who have played.” While official figures weren’t disclosed, Xing has a ‘Very Positive’ average review holding on Steam from 51 reviews and a near 5-star rating from 37 reviews on the Oculus Store.

The studio pointed to several reasons for the game’s struggles, including the overly-saturated Steam market. “Once upon a time launching a game on Steam really meant something, but that is no longer the case for small developers like us,” Kruer noted, adding that only Oculus has continued to feature the game on its store page, which the team was “extremely grateful” for. Lack of marketing was also an issue, especially with audiences misunderstanding that the game is VR only (it isnt) and media coverage, which the developer intends to fix.

On top of all of that, the company has downsized from three to two, leaving just two people to work on the upcoming PS4/PSVR release.

“And yes, we are still living in our parents’ houses on a shoestring budget, and the company is currently in debt,” Kruer wrote. “Despite this, we continue to work on the game every week, hoping to get the PlayStation version out as soon as we possibly can.”

As such, White Lotus is betting it all on the console release. “If it seems like we are depending on the PlayStation launch to be successful, it’s because we are,” Kruer explained. “”Successful” to us = not in debt + can move out. Sony has a much larger reach than anyone else we’ve worked with, and their PS VR customers are hungry for more quality VR content.”

There’s also the fact that PSVR has now sold over two million units, which White Lotus says “is more than double the combined sales of Oculus Rift and HTC Vive combined”, though that’s never been officially confirmed. As such, the team hopes for hugely improved sales on Sony’s platform; Xing was shown on PSVR at last year’s PlayStation Experience but there’s currently no word on when it will release for all.

The PSVR version will ship with an exclusive level, though PC fans will also be getting an update adding another new mission inspired by Kickstarter stretch goals later in the year.

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What's your reaction?
  • MowTin

    1. I never heard of this game

    2. It just don’t look like a fun or interesting game. Where’s the game? You walk around solving a few puzzles and reading messages on stones.

    • Doctor Bambi

      From what I’ve heard it’s a very relaxing experience. Probably something that needs to be experienced to really appreciate. Zenning out in beautiful environments solving puzzles doesn’t sound like the worst way to spend an afternoon though.

      • MowTin

        I don’t mean to say anything negative about the game. I haven’t played it. I’m just pointing out the obvious reasons for the low sales. PSVR is a bigger market but I just don’t think it’s a popular genre. PC gaming is a niche. VR is a niche within a niche. Puzzle VR games on PC are a niche within a niche within a niche.

    • peteo

      ? that was the whole premise behind Myst and it sold millions of copies. Puzzle games can be great fun

      • Doctor Bambi

        I almost wonder if this game is struggling more due to genre oversaturation. Puzzle games were a fairly obvious fit for VR and we’ve seen quite a few come out over the last 2 years. The Talos Principle VR isn’t selling well either, that game definitely should have considering it’s more well known and highly regarded.

  • Mane Vr

    I wish them luck but i agree with mowtin i don’t see this game as fun

  • senfone

    I find Xing is one of the most beautiful and relaxing puzzle games you can play in VR.

    • Ryan

      I agree. This game is really what I look for in VR. I can tell it was made with love.

  • Dan VR

    This is best puzzle game I have ever played in VR. It needs to sell more!

  • ADHD Gamers

    They should’ve put aside more money for marketing, as most people haven’t heard of this game. Not only that, but the name of the game is also pretty lackluster…

    • justarandomstan

      ^^THIS, AND the game had a significant amount of hype around 2 years ago. And then the devs delayed it 5 or 6 times. No wonder it under performed. People forgot about it.

  • LoreII The gamer

    This game looks not interesting at all, and I hate fkg China !!!

  • Gonzalo Novoa

    The Solus Project is an exploration game with puzzles and it is absolutely fantastic, let alone it costs 20 bucks and offers 16 plus hours of gameplay with gorgeous environments.

  • Andrew Hally

    I must say this is probably my favourite puzzle game in VR at the moment. The combination of interesting puzzles and beautiful environments does make for a zen like experience. While the story isn’t up to much it is enough to keep you interested. This article has also reminded me I still have a little bit to complete so I’ll be back on it this evening.

  • jarjarplinks

    I’ve only recently heard about this game, definitely poor marketing by the developer has failed to get them the attention the game deserves. Blaming the over-saturation of indie VR titles on Steam is a cop out. All they had to do if fire off a few emails to gaming websites and VR YouTubers along with Steam keys. If it’s good it will then get attention. Easy, and pretty much free. Lesson learnt for them I would hope for next time.

    • Tom Hall

      It’s that easy huh? Tell us some of your successfully released VR games then.

      • jarjarplinks

        Fair question. I never have published a game, but I have written about some. I had 20 years experience in the UK computing magazine publishing industry, many of those include PC computing technology and PC games. So I do understand how to be marketed too. It’s not a dark art, it really isn’t.

  • Fear Monkey

    If they keep the price at $19.99 or lower Ill buy it.