Shopping in cosmetic stores can be an awful experience. Pushy sales people, overpriced junk nobody needs (what exactly does toner actually do?), and perfume snipers asking to spray you with some choking floral chemical concoction, not to mention the inherent ickiness of “testing” a product that hundreds of other people have used.
A recent ARKit demo by AR Beauty developer ModiFace might change all that. It uses ARkit to render makeup on the user’s face, allowing them to choose the perfect product. The video below features a woman choosing lipstick, and the experience seems better and more sanitary than smearing the bacteria filled tester-tube of lipstick on your arm, or lips.
Beyond lipstick, other ModiFace demos feature flawless application of eyeliner, eyeshadow, and blush. Non-makeup cosmetics like anti-aging or moisturizing creams also make an appearance.
ModiFace has used its AR tech to help partners like Sephora with in-store AR mirrors and Estée Lauder with their E-commerce AR platform. They also license their SDK to other developers. The company has also demonstrated its AR tech in numerous free apps for iOS and Android, but ModiFace for iOS is the company’s first use of Apple’s new SDK. The use of ARKit here is seamless, and impressive enough for us to hope the demo gets fleshed out into its own product by ModiFace or one of their licensees.