Twentieth Century Fox is no stranger to virtual reality or 360-degree media, having used the mediums for promotion of their recent sci-fi blockbuster The Martian. Thus, it’s no surprise that the film studio and distributor and their Fox Innovation Lab is partnering with a company specializing in virtual reality to develop more experiences for the studio’s properties.
Fox and the Innovation Lab are teaming up with Felix and Paul Studios to co-develop immersive productions. Utilizing proprietary 3D 360-degree camera systems, Felix and Paul Studios have produced content for movies like Jurassic World, and impressive performances like Cirque du Soleil, and they’ve even collaborated with Lebron James and President Barack Obama. They handle a great deal of production in house including designing and processing the audio content through their Headspace Studios division. Ryan Horrigan, the CCO of Felix & Paul, spoke highly of the partnership in a prepared statement.
“The Fox Innovation Lab has long understood that virtual reality requires an entirely new language of storytelling, enabling audiences to engage with characters and stories in ways never before possible,” he said. “Fox continues to take a major leadership role in this new medium and we are thrilled to have the opportunity to co-produce premium cinematic VR experiences and series that will captivate audiences worldwide.”
Twentieth Century Fox president Mike Dunn adds, “Felix & Paul Studios is a visionary studio that represents the highest caliber of immersive and engaging experiences, and their vision for bringing virtual reality to mainstream audiences makes them a perfect partner to help realize the possibilities for the future of consumer entertainment, from both a creative and technical perspective.”
The first productions from this partnership will be announced early next year. There could certainly be some interesting properties represented, including Logan, War For The Planet Of The Apes, Hidden Figures and more, but we’ll have to wait to find out.