Strauss Zelnick has made his skepticism about VR well-known. The CEO of Rockstar and 2K Games owner Take-Two Interactive has gone on record expressing doubt in VR’s market potential. But what does he think about AR?
Speaking in a recent investors call, Zelnick expressed more optimism in AR’s future. “The concerns I raised regarding VR are not applicable to AR,” he said. “In order to have an AR experience, you don’t necessarily have to wear glasses or a headset. You’re not burdened by being in a particular location, and the discomfort factor doesn’t exist, necessarily.”
Zelnick noted the surprise success of last year’s Pokemon Go as an example of how AR can be more profitable.
“It’s pretty hard to predict what will excite consumers,” he continued. “We sitting here today, from a corporate point of view, don’t presume to predict that. But that’s what our 2,200 creative folks are in the business of doing,” he said. “We’re proud of the innovations that our creative teams are focused on every day. So, more to come, but I don’t have any skepticism particularly, about AR technology.”
Despite Zelnick’s skepticism about VR, we reported on rumors that Rockstar Games’ LA would be getting a VR supported version in the future. We’re still hoping that’s the case, but it certainly seems like we could see from AR content from Take-Two’s subsidiaries at some point in the future.