You’ll Soon See Michael Bay Explosions in VR

by Jamie Feltham • June 16th, 2016

We’ve seen several Michael Bay-esque experiences in VR, but soon we’ll get to experience the real thing.

The Hollywood director, known for his explosive set pieces in action-packed movies, has this week revealed a collaboration with a VR production studio named The Rogue Initiative. Together, the pair will create original content that spans both VR and other interactive platforms. According to a press release, projects will feature the “gritty, danger-close action” that Bay has become known for thanks to his Transformers series alongside other blockbusters. Bay will also join the Initiative as a strategic advisor.

Joining him will be veteran film and television producer Lynda Obst and advisors like Cliff Plumer, Matthew Cohan, and Cody Simms. In the same release, Bay noted that he was “excited about building new visual worlds for this innovative medium”. His first VR project is yet to be revealed, although we do know that his partner is working on several other experiences that it’s not quite ready to talk about yet. Hopefully we’ll see some more high-profile collaborations that bring other famous directors into the world of VR for the first time.

It’s a big get for The Rogue Initiative, which came into existence back in February of this year. The LA-based studio launched with the intention of creating not just new VR experiences but ones that also cross over into other types of media. The plan is to distribute content across the likes of PlayStation VR, Oculus Rift, HTC Vive, and Gear VR as well as the likes of Netflix, Amazon Prime, and Hulu. Feature films and shows for network and cable television are also in the works. It’s co-founded by CEO Pete Blumel, who you may remember for his short tenure at World War Toons developer, Reload Studios.

Look for more to come from this studio soon.

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