For the past few years VR broadcasting app NextVR has largely focused on sports. But, with its latest partnership, the company is setting its sights on music lovers.
NextVR this week announced a collaboration with Central Station Records. The pair have just launched a suite of new musical VR experiences focused on electronic music. The videos will take viewers on a global tour of the genre, visiting artists and venues alike. You’ll travel to Tokyo to learn about the captial’s underground music scene and get whisked away to London’s Ministry of Sound club.
Australian DJ Brooke Evers and musical group Killer Hertz are two of the artists you’ll find in the collection of videos. Check it out in the trailer below.
🚨🎶 #VR Music Announcement
NextVR Studios and @CentralStnAUS have partnered to bring you first-of-its-kind immersive music experiences!
— NextVR (@nextvr) February 19, 2019
The move pits NextVR against another major VR music service, MelodyVR. That said, the concept behind MelodyVR is quite different. That app gathers a selection of live performances in 360 degrees.
This is the second major partnership NextVR has announced since holding significant layoffs in January 2019. At the time CEO David Cole told UploadVR that this was the result of being built for a bigger VR market. Since then, NextVR also revealed a collaboration with the NHL.
All content was shot in 3D and can be seen now inside the NextVR app. That’s on Oculus Rift, Go, PSVR, Vive, Vive Focus, Gear VR, Daydream, Windows VR and even Pimax. Whew!