Oculus yet again declined to share sales figures for its Oculus Rift and Go headsets this month.
Speaking to UploadVR ahead of today’s Oculus Connect 5 developer conference, the company’s Nate Mitchell avoided providing specific numbers for both devices, instead insisting that both were “performing really well.”
“Go is beating our expectations on I think every front,” Mitchell said. “It’s great. Rift continues to perform really well, especially at the $399 price point.”
It’s difficult to tell what ‘really well’ means in the VR market given that Oculus hasn’t provided any sales information for Rift since its launch back in 2016. The company’s silence on the matter has only fuelled speculation (and numerous estimated analyst projections) that PC VR headsets sales have been slow. Meanwhile, we do know that Sony’s PlayStation VR (PSVR) headset sold three million units as of August 2018.
Rift’s main rival, HTC’s Vive, hasn’t shared any sales data either. That said, monthly Steam Hardware Survey reports do at least suggest Rift is the most popular VR headset on the platform, narrowly edging out Vive over the past few months.
The standalone Go, meanwhile, was only introduced in May 2018 but designed as a low-cost ($199), accessible entry point into the VR market that anyone could pick up. Again, though, without knowing what Oculus’ internal expectations for the device are, it’s difficult to gauge how well it’s really performing.
“We do think that one of the continued big growth drivers is content, so you’ll continue to see that investment as we build a world-class content library that appeals to a wide audience of gamers,” Mitchell said, adding that Oculus’ focus now was to expand the Go ecosystem in order to attract more people to the device.