30 Million Americans Plan To Buy Sony’s PSVR According To Nielsen Report

by Joe Durbin • May 10th, 2017

For the eighth consecutive year, Nielsen has conducted research into the way Americans view and consume gaming. This year’s report is indicating that the demand for and awareness of virtual reality hardware has gone up significantly in the past 12 months. Unsurprisingly, Sony’s PlayStation VR (PSVR) headset is continuing to grow in popularity.

This latest edition of the Nielsen Games 360 Report indicates that one in every ten Americans “definitely or probably would purchase” a PSVR headset. The PSVR is manufactured by Sony and is powered by its wildly popular PlayStation 4 video game home console. The PSVR is currently estimated to have sold around 1 million units since launching last October, but the demand implied from this Nielsen report indicates that much higher sales may soon be on the way.


The current US population is 321 million which means that — if what this report claims is true — over 30 million Americans are interested in welcoming a PSVR into their living rooms. To put that in perspective, the PlayStation 4 itself — the best selling home console of this generation — has shipped just over 60 million units in total worldwide so far to date.

Nielsen sources its data by surveying more than 2,000 US citizens over the age of 13. The respondents are reportedly equally male and female.

Sony isn’t the only VR company that should feel encouraged by this year’s Games 360 Report. The US public’s general VR awareness has nearly doubled since the last report, with 51 percent of the population now stating that they recognize at least one VR or AR device. Last year, only 28 percent of respondents were able to make that claim.


The Samsung Gear VR was the most recognized device in the survey. Reportedly, 34 percent of Americans say they have heard of the smartphone-powered headset. This is a 22 percent increase in the Gear VR’s familiarity from last year.

Both VR and AR were designated as emerging trends by the report overall. To find out more you can download the entire report here for free.

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What's your reaction?
  • Mane Vr

    wow this is great news hope this gets more devs making vr games

  • Jonny C

    This report was before Sony announced the PSVR compatibility for Battlefront 2 was incorrect hahaha.


      Their wording was tricky. They didn’t deny there would be PSVR. All we know is it wasn’t supposed to be announced yet, but remains to be seen if that’s because Sony wants another awesome E3 surprise. you’d think they’d confirm there actually is no VR if there wasn’t. Really doubt it won’t have VR. The X-Wing mission needs more follow ups. There should be several levels if DICE are as intelligent as I understand them to be.

  • YRD

    Loooooool, nobody wants ps vr or vr in general. Stop trying to damage control

    • Justos

      why are you on a VR website reading about VR then? I don’t get it.

    • Mike DiCerto

      ehhhhhh…ok…..guess you haven’t tried it.

      • YRD

        Tried all of them. Sorry

  • I suppose it’s good that a lot of people want them, but I give weight to “plan to buy” stats. I “plan to buy” a Corvette — but that doesn’t mean it’s going to happen.

  • Charles Baldwin

    So the real number might have to drop a zero or 2